The 2024 Saudi Industrial Exhibition grandly kicked off on October 21 in Riyadh, Saudi Arabia, with Desa Automobile making a stunning debut. The Saudi Arabia Industrial Exhibition is committed to building a bridge for economic and trade exchanges and cooperation between China and Saudi Arabia for Chinese manufacturing. This exhibition closely revolves around Saudi Arabia's "2030 Vision" and focuses on core industries such as automotive equipment, machine tool manufacturing, and construction machinery under the theme of "China Saudi Arabia Joining Hands, Leading the Industrial New Era". The aim is to deepen cooperation between China and Saudi Arabia in the industrial field, jointly promote Saudi Arabia's industrialization process, and promote the prosperous development of China Saudi trade.
In response to the characteristics of the Saudi market, the FOTON chassis mixer truck exhibited by Desa Automobile uses the Foton Cummins X11 engine and ZF AMT automatic transmission, with strong power and durability for infrastructure transportation, making money easily and showcasing the style of a great general!
This model combines leading European technology, adopts advanced European production processes and quality management systems, and is tailored to European standards. The chassis and upper body are manufactured in an integrated manner, achieving high compatibility, high attendance, and high reliability of product equipment.
During the exhibition, customers from Saudi Arabia, the United Arab Emirates, Yemen, Oman, Jordan, Egypt, Sudan and other countries were attracted to visit, consult and negotiate, allowing Middle Eastern customers to deeply feel the charm of the DESA brand.
Affected by the cyclical decline of the domestic market industry, Desa Automobile is implementing the initiative of supporting Chinese car companies to go global and encouraging exports, seizing opportunities for international development strategy, and fully expanding overseas business. Currently, it has established a marketing service network in countries such as Russia and the Middle East, and is competing for orders in the overseas market.
Desa Automobile has established a product chain consisting of concrete machinery, truck mounted crane and transportation vehicles, environmental sanitation machinery, box type transport vehicles, used vehicles, tractors, dump trucks, and various types of semi trailers. With the combination of "providing reliable products, establishing an excellent service system, building a cooperative and win-win marketing network, and shaping the Desa brand image", the company has partnered with well-known domestic chassis manufacturers to enhance overseas marketing and after-sales service capabilities, increase overseas market expansion efforts, and accelerate the realization of a new development pattern for Desa automobiles.
